15+ Beauty Brands That Actually Cater To Women Over 50

Bobbi Brown is a cosmetics brand that was built on the concept of “no-makeup makeup". That’s why the products, even the bolder ones, are so flattering on women aged 50 and over! The primers, foundations, and shadow sticks are practically fool-proof and difficult to overapply, resulting in a glowing, natural finish.

Founded by François Nars in the 90s, NARS is a makeup brand that knows its stuff. The brand is famous for its natural-looking skin products and iconic blushes. Try the universally flattering blush shade Orgasm for a healthy-looking, youthful flush of color across your cheeks.

Did you know that the founder of this brand, Laura Mercier, once attended painting school before becoming a makeup artist? This might explain her ability to create flawless, soft canvasses on the skin! The creamy, blendable eyeshadow sticks and loose setting powder are cult favorites among older women.

If you know anything about Charlotte Tilbury, you’ll know that she loves anything glowing! As women age, their skin tends to appear duller and more lacklustre. That’s where Charlotte Tilbury skincare and makeup comes in. Discover the enticing-sounding Magic Cream and Beauty Light Wands for a luminous complexion.

Founded by Bobbi Brown herself, Jones Road Beauty is a fairly new beauty brand that has gained positive feedback from women of all ages. The tinted moisture balm foundation might look intimidating, but it results in a wonderfully dewy, hydrated finish. The brand also offers no-fuss lip and cheek sticks, eyeshadows, and mascara.

Try bareMinerals skincare and makeup if you’re aged 50 and above. The brand specifically caters to mature skin with their Skinlongevity and Ageless lines, which have great reviews across the board. The mineral foundation is also suitable for older skin, plus it includes SPF which further protects skin from sun damage.

Trinny London has gained rave reviews from women aged 50 and beyond due to its realistic approach to beauty. The natural-looking makeup products are designed to be multitaskers and are easy to apply, while the skincare range encourages you to “take back control of the clock!”

IT Cosmetics is also worth a try if you’re over 50 and looking for a new beauty brand. The brand infuses skincare ingredients into their makeup and every formula is developed alongside dermatologists to tackle skin concerns (including aging). For example, the Naturally Pretty eyeshadow palette counts hydrolyzed collagen, hyaluronic acid, and niacinamide among its ingredients.

If you’re looking for a new skincare brand, Lancôme is one well worth considering. There are a range of anti-aging creams on offer that are specifically formulated to hydrate and stimulate collagen production (something that naturally decreases with age). In terms of makeup the Teint Idole Ultra Wear foundation makes for an easy-to-build base.

Make Up For Ever is a brand that’s designed by makeup artists for makeup artists (as well as students, enthusiasts, and everyone else)! That’s why you can count on their products being versatile and suitable for all ages, genders, and races. Whatever your preferred formula and finish, Make Up For Ever will have you covered.

Fenty Beauty isn’t just for young Rihanna fans - it definitely holds its own as a standalone brand. The products have been formulated with an inclusive mindset, meaning that they’re suitable for everyone, including women over 50. The Pro Filt’r foundation is great if you prefer a matte coverage that’s not dull or drying. The Fenty Skin range is also worth checking out.

As a beauty brand, Dior isn’t interested in fleeting trends. The products stand the test of time, which makes them perfect for women aged 50 and above. The foundations in particular are worth giving a go – try the Capture Totale serum foundation for a hydrating and plumping finish.

MERIT is another minimalist beauty brand that offers natural-looking, “impossible-to-mess-up” makeup products. The idea is to enhance your natural features rather than transform them completely, meaning that it’s perfect for delicate, mature skin. Each offering has been designed with intention and is delightfully smooth and blendable.

If you’re looking for a brand that really champions sustainability alongside high-performing formulas, then Saie is the way to go. The cream blush is a top pick – it leaves skin looking healthy, luminous, and radiant. The website even educates users on how Saie product packaging is created and how the makeup empties can be recycled!

Many women have reached for Clinique skincare over the years to treat their mature skin. If you have no idea where to start, the brand handily offers a step-by-step anti-aging skincare range that includes ingredients like retinoids and peptides. The makeup products, especially the foundations, cater to a range of skin types too.

RMS Beauty is an excellent choice for those with mature skin, as the brand keeps older women in mind when designing products. The SuperSerum Hydrating Mist is a must-try as it leaves skin looking refreshed, plump, and healthy. It’s formulated with Kakadu Plum to help reduce the look of fine lines and wrinkles.

This brand offers an excellent range of both skincare and makeup products for women aged 50 and above. For example, the Revitalizing Supreme+ skincare range helps mature skin look firmer and more lifted. The Double Wear foundation is also a cult product for those with oilier skin.

ILIA is a fantastic choice if you’re looking for a minimalist beauty brand that combines skincare with makeup. Discover multi-use creams, tints, and sticks that come in a variety of shades. Most of the products also include SPF, so your skin remains protected from sun damage even if you forget your sunscreen.

Opt for Hourglass if you want a beautiful, lit-from-within, soft-focus finish! Many people swear by the lightweight Ambient Lighting Finishing Powder. The Vanish Airbrush concealer is also great on mature skin as it provides coverage without clinging to dry patches or looking cakey on the skin.

Elizabeth Arden is a beauty brand that caters specifically toward older women! In fact, the brand claims to reverse the visible signs of ageing with advanced skincare technology. The Ceramide Capsules are particularly unique and impressive-looking! The brand also offers a range of blendable, natural-looking makeup products.

Glossier isn’t just for young women! The brand's “no makeup makeup” philosophy means that the products also suit older women who prefer a natural-looking finish. The Futuredew Oil Serum Hybrid is particularly flattering, while the balms and blushes come in natural shades that aren’t too heavy on the skin.

Giorgio Armani Beauty is another brand that caters to women over 50. In fact, many women count the Luminous Silk foundation as one of their “holy grail” products due to its medium coverage, radiant finish. Armani Beauty also offers a range of cream products that sit beautifully on mature skin.

Laura Geller specifically designs products with mature skin in mind, meaning that it’s perfect for women aged 50 and over! One of the brand’s most iconic products is the Spackle perfecting primer. The brand is now also famous for its lightweight, baked makeup formulas that promise never to crease in fine lines.

Founded by actress Jessica Alba, the Honest makeup range is impressively minimalist and is designed to be safe and gentle on the skin. The tinted moisturizer and tinted lip balms help you to achieve a “your skin but better” effect with hardly any effort. Consider this brand if you’re constantly on the go and want products that are quick and easy to apply.

Makeup icon Pat McGrath knows her stuff when it comes to makeup. That’s why women of all ages love her makeup brand. The Skin Fetish Sublime Perfection foundation is a bestseller, while the blendable, luminous eyeshadow formulas are perfect for older women who prefer a little more drama and color in their lives!

YouTuber and makeup artist Wayne Goss knows how to create stunning makeup looks on women of all ages – and he’s deliberately created beauty products that are versatile and flattering on everyone. Choose from creamy lipsticks, lip glosses, and face palettes to create beautiful, timeless makeup looks.

Japanese beauty company Shiseido is a great pick if you’re interested in high-end skincare that specifically targets fine lines and wrinkles. Check out their Benefiance line, which includes a smoothing day cream, eye cream, and serum. The sleek, fuss-free makeup is also suitable for mature skin types.

For a touch of luxury, check out YSL Beauty – the brand encourages women to embrace beauty at any age. Offerings include skincare products specifically for mature women, including serums and creams. The legendary Touche Éclat Illuminating Pen is also an ideal undereye concealer for women over 50.  

Clé de Peau products are don’t come cheap, but you might understand why once you discover the transformative formulations and stunning packaging. The concealers, foundations, eyeshadows and cream blushes all deliver impressive results on mature skin. There’s also some innovative science behind the skincare products.

For neat, tidy brows, look no further than Anastasia Beverly Hills’ iconic eyebrow products. There are many other products that are suitable for women over 50 – the Beauty Balm Serum Boosted Skin Tint promises a natural luminous finish, while the Soft Glam eyeshadow palette offers timeless shades.

While Gen Z raves about Rare Beauty, the makeup products are surprisingly flattering on women over 50 as well! The lipsticks come in a range of unique yet wearable shades. The liquid highlighters, while they might look intimidating, also provide a natural, luminous finish to the skin.

Founded by makeup artist, Jeanine Lobell, Stila Cosmetics is a brand that’s perfect for women for aged 50 and above. The award-winning Stay All Day liquid eyeliner is a bestseller, while the two-in-one Stay All Day Foundation & Concealer is designed to be lightweight and blendable.

L’Oréal Paris offers an Age Perfect range, which includes skincare and haircare products specifically targeted to older women. The makeup products are well worth checking out too. The best part about L’Oréal is that it’s more affordable than some other brands on this list – perfect for those who are on a budget.

Did you know that the Max Factor brand dates all the way back to the 1920s?! It's lasted this long for a reason! Consider trying the lipsticks and mascaras, which are bestselling products. This is also a brand that won’t make too much of a dent in your wallet.

MAC Cosmetics is dedicated to promoting diversity and inclusivity, which means that the products are suitable for all skin types, including aging skin. The Studio Fix Fluid foundation is a bestseller, while the black bullet lipsticks are iconic among women of all ages. Whatever your concern, MAC will have you covered.

Kevyn Aucoin aims to empower women by enhancing their natural beauty rather than completely disguising their features. The brand is famous for silky-smooth textures, skin-friendly ingredients, and wearable, neutral shades. For an overall complexion perfector, try the Sensual Skin Enhancer – it’s a foundation, concealer, and color corrector all in one!

French brand Guerlain is far from inexpensive, but if your goal is to find “age-defying skincare,” then look no further! For example, the Black Orchid skincare line is marketed as “the ultimate talisman of youth,” which sounds hard to resist! You also can’t go wrong with the makeup, which is highly rated.

Did you know that former Spice Girl Victoria Beckham has her own beauty brand? The makeup products have been thoughtfully designed to offer classic, timeless, and flattering looks. The Concealer Pen and Satin Kajal Liners are must-haves and each product on the site even features a handy video tutorial, so you can’t go wrong.

You won’t be short of options with Rodial’s anti-aging skincare products – you’ll find creams, serums, face masks, and more. One of their bestsellers is the mysterious-sounding Dragon’s Blood Sculpting Gel! The makeup line is worth checking out as well, offering dependable products in natural-looking shades.

Westman Atelier is a beauty brand that knows mature skin. You’ll find creamy, blendable products that help to combat the dry skin that can often come with aging. The products are also infused with skin-loving, nourishing ingredients like squalane, camellia seed oil, quinoa seed extract.